AdWords

Do you ever wonder how Google brings up local advertisements for you? Say, a local bakery or an insurance agency in your home town?

This is because of Google AdWords.

Adwords is Google’s main advertising product. It is a pay per click (PPC) advertising format with site-targeted text and banner advertising distributed locally, nationally and internationally.

The technical stuff can really bog you down on this one, but all most of us need to know is that if you want to advertise to people in your zip code only, you can target them easily with this amazing tool.