Google Adsense

Website owners who wish to rent or sell ad space on their website can use Google AdSense to find thousands of customers. Whenever a website visitor clicks on a Google ad on your website, the website owner earns money. Website advertising space profits may be determined by a Cost Per Click (CPC) basis or on by Cost Per Thousand Impressions (CPM).

Ads placed on websites participating in AdSense may be text only ads, or a combination of images and text. Website owners can choose the size and location of ads on their site, and have the option of rejecting any ads they do not wish to display (such as ads from a competitor). Google filters ads for content (matching website pages with relevant ads, editing for typos and inappropriate content).

Another way website owners can make money with Google AdSense is by adding a Google search box to their website. When website visitors use this box to search the Internet, search results are displayed along with Google ads. Website owners do not earn additional revenue from the searches themselves, but they do earn money every time a visitor clicks on one of these Google ads from their site.

Google splits the advertising profits paid by the advertisers (AdWords customers) with the website owners who are renting out ad space (the AdSense customers). Google takes care of all financial transactions, eliminating collection problems and ensuring safeguarding of financial information. A Website owner's earnings from AdSense are paid out by Google once profits reach $100, or when an AdSense account is closed.

Google AdSense utilizes geotargeting and other Internet marketing technology to display advertisements (from AdWords customers) that relate to the content on the website page they're displayed on. This increases the likelihood that Ads will be clicked on, which earns the website owner money. AdSense ads can be customized by website owners so the colors and style works well with the overall design of a website.